Beauty of Joseon: Where tradition meets innovation

Beauty of Joseon is a Korean cosmetics brand that combines the wisdom of traditional Korean medicine and modern technology. The name of the brand takes us back to the Joseon Dynasty, the heyday of Korean culture and medicine. It was then that many recipes were developed that are still used in modern cosmetology.

What makes Beauty of Joseon different?

• Natural ingredients: The brand actively uses natural ingredients, such as extracts of herbs, roots, and grains, which have been known for their healing properties since ancient times.
• Gentle formula: Beauty of Joseon cosmetics is gentle on the skin, does not cause irritation and is suitable for sensitive skin.
• Effectiveness: Brand products not only moisturize and nourish the skin, but also fight various problems such as acne, pigmentation, wrinkles.
• Care philosophy: Beauty of Joseon promotes comprehensive skin care based on a balanced diet, a healthy lifestyle, and the use of natural cosmetics.

Popular Beauty of Joseon products

• Serums: Moisturizing, brightening, soothing serums with various active components.
• Creams: Light, moisturizing, nourishing creams for face and body.
• Sunscreens: Light texture, high level of protection against UVA and UVB rays.
• Cleansers: Gels, foams, oils for removing make-up and cleaning the skin.
• Masks: Fabric masks, sleep masks, alginate masks with different actions.

Beauty of Joseon is not just another Korean cosmetic brand. It is a real treasure that combines centuries-old traditions of Korean medicine and modern technology.

The brand name "Beauty of Joseon" translates as "Beauty of Joseon" and directly refers us to the Joseon Dynasty, the period of flourishing of Korean culture and medicine (1392-1897). It was then that many recipes for skin care were developed, which are still considered the standard of natural beauty today.

The philosophy of the brand is to revive and preserve ancient Korean beauty secrets. The creators of Beauty of Joseon carefully studied ancient manuscripts and recipes to create products that are not only effective but also safe for the skin. They use only natural ingredients that have been known for their healing properties since ancient times.

Key principles of the brand:

• Naturalness: Using only natural ingredients that do not harm the skin.
• Effectiveness: Beauty of Joseon products not only moisturize the skin, but also solve specific problems such as acne, pigmentation, wrinkles.
• Traditions: Preservation and revival of traditional Korean beauty recipes.
• Modernity: Use of modern technologies to create effective and user-friendly products.

Let's take a closer look at some of the most popular ingredients used by the Beauty of Joseon brand and how they work on the skin.

1. Rice

• Rice extract: Provides deep hydration, evens skin tone and gives it radiance. Rich in vitamins and minerals that nourish the skin.
• Fermented rice: Strengthens the barrier function of the skin, soothes irritations and has antioxidant properties.

2. Ginseng

• Ginseng extract: Stimulates skin cells, increases its elasticity and reduces wrinkles. Has antioxidant properties, protects the skin from free radicals.

3. Chrysanthemum

• Chrysanthemum extract: Has soothing and anti-inflammatory properties, helps to relieve redness and irritation of the skin. It also has antioxidant properties.

4. Green tea

• Green tea extract: Has antioxidant properties, protects the skin from free radicals and slows down the aging process. It also has anti-inflammatory properties.

5. Soybeans

• Soy bean extract: Contains isoflavones, which have antioxidant and anti-allergenic properties. Provides deep hydration and improves skin elasticity.

6. Burdock root

• Burdock root extract: Has anti-inflammatory and cleansing properties. Helps fight acne, blackheads and other skin problems.

7. Lotus flower

• Lotus flower extract: Has soothing, toning and brightening properties. Helps reduce pigmentation and make skin more radiant.

8. Niacinamide

• Niacinamide: Reduces pores, evens skin tone, improves its texture and strengthens the protective barrier.

9. Hyaluronic acid

• Hyaluronic acid: Deeply moisturizes the skin, increases its elasticity and reduces wrinkles.

How do these ingredients work together?

The combinations of these ingredients in Beauty of Joseon products create a synergistic effect, providing comprehensive skin care. For example, a combination of green tea extracts and niacinamide helps fight acne and even out skin tone, while a combination of hyaluronic acid and rice extract provides deep hydration and strengthens the skin's barrier function.